When you’re involved in a nonprofit organization, often the question at the forefront of your mind is “How can we do more with less?” Trying to get the word out about your organization, solicit donations, and recruit volunteers can be a struggle when you’re on a budget. But there are plenty of free or relatively inexpensive resources available to help you spread your message.
1. The Right Words Matter
Using the right keywords on your website and within your content is a sure way to increase traffic and exposure. But how do you know which words to use? Try this free keyword tool to research which relevant keywords have the highest search volume, which words are trending, related terms, and more that will take your non profit marketing to the next level.
2. Video Content
By now, we’re all used to hopping on Zoom calls, whether it’s for a business meeting or a virtual hang out with friends and family. But did you know that Zoom also has a feature that allows you to record yourself and save it to your computer? This can be a great way to create engaging video content to share on your website and social media accounts.
After you’ve chosen and implemented your keywords, you’ll want to see how well they’re working. Google Analytics is a free tool that allows you to track your website. It will show you how many visitors your site gets, how they found your site, what pages they visit, how they interact with each page, and how long they spend on your site. These insights and metrics will help you track your marketing efforts and improve your site performance.
4. Email Marketing
Email marketing campaigns are still a highly effective way to connect with your volunteers, donors, and community to grow your nonprofit. MailChimp is an email marketing platform that allows you to organize your email contacts, create emails with a wide variety of templates, and track the results of your campaign. You can use it for free for up to 2,000 contacts.
5. Visual Content
When you’re creating content for your nonprofit, you need to use high quality, eye-catching images. Pexels allows you to search thousands of free photos and videos that you can use on social media, your website, and in blog posts. Canva is a simple, free tool to create graphics and edit photos with text, icons, frames, and more. They even have a free premium version for registered nonprofits.
6. Social Media
An active social media presence is crucial for your nonprofit to appeal and connect with a wide audience. But managing all of your social media channels can be a challenge. That’s where Buffer comes in. With Buffer, you can create and schedule content and manage all of your accounts in one place.
With many restrictions now being eased, your organization might be starting to plan fundraising events again. Eventbrite is free to use, and they’ll even help you promote your event with emails and social media postings. If your event is ticketed, they offer cheaper processing fees for nonprofits, or you can also ask attendees to pay the processing fee. Eventbrite can also connect you with sponsors for your event.
Make 2021 the most successful year yet for your nonprofit profit with these high impact, low cost marketing tools.