A consumer survey on people’s perceptions of green brands and corporate social responsibility shows that 64% of Indian consumers plan to spend more on green products. More importantly, nearly 48 % of Indian consumers said they were willing to spend over 10% more on a product simply because it is green. By defying what the consumer […]
Today ecology is a movement and also a great business. Recent studies have shown that investing in the environmental market has a lot of potential for the green economy of the future. The use of sustainable energy is growing and both entrepreneurs and consumers are generating greater demand in the increase of the product therefore […]
All else being equal, is fracking something we should welcome? Advocates of shale gas present it as ushering in a new age of cheap energy and increased self-sufficiency. But is it really going to be economically beneficial and will it reduce our utility bills? Is it ethical and sustainable? Let us look at exactly what […]