Keyword research is one of the first steps in building a good SEO strategy and ensuring prospective clients flock to your locksmith services rather than anybody else’s.
Experts would agree keywords are the bread and butter of digital marketing and, therefore, should always be given special attention. You must use the best keyword research tools, as they will help you determine the exact search queries of your target audience and the keywords you should include in your content.
Why is Keyword Research Important?
Keyword research helps you decide which keywords to target and provides crucial information about the questions your target audience is searching for on Google. These natural search terms might provide insights into your content and overall marketing strategies.
People use locksmith keywords when researching online to find answers to emergency lockout situations. As a result, if your material effectively hits our audience while they are performing searches, you may receive more visits. Hence, you should focus on such queries.
Keyword research isn’t just for SEO purposes. You will boost your chances of turning visitors into clients and growing your brand if you do it effectively.
Most Effective Keyword Research Tools in 2022
If you’re wondering what the best keyword research tools are, here’s a list to use for SEO for locksmiths:
1. SEMRush
SEMRush is a top-paid SEO keyword tool the world’s top online marketing professionals use. It is a full-featured SEO tool for keyword research that will help improve your search engine ranking.
It includes a “Term Overview” feature that displays all you need to know about a single keyword. It provides essential facts, such as monthly search volume and trends, indicating whether the keyword is getting more or less popular.
SEMRush also has a “Domain Overview” tool that allows you to input the URL of a competitor’s website. It will display crucial information, including keyword statistics, organic search phrases, and traffic metrics. You may use this data to devise a plan to outrank your competitors in search results.
2. Moz
Moz’s SEO platform provides several keyword research tools. Moz does not have as many data points (such as SERP position history and the absolute amount of keywords that a competitive search ranks for), but we see this as a benefit. This gives a more user-friendly experience for folks who aren’t too adept at online marketing terms and processes.
You may check any term in the Keyword Explorer tool and study its monthly volume, complexity, and organic clickthrough rate (CTR). Moz also has a “Priority” score that simplifies keyword research by indicating if a phrase is worthwhile to pursue.
3. QuestionDB
QuestionDB is one of the most simple tools available today. As the name suggests, you enter a word or broad topic into the application, and it returns a list of pertinent questions that others have asked online.
Its source distinguishes QuestionDB. Many programs display question-based keywords like Google or Bing. However, QuestionDB gathers questions from all over the web, including sites like Quora and Reddit—all of which are gold mines for relevant questions.
If you search for “keyword research,” for example, QuestionDB can cruise the web to uncover frequently asked questions, allowing you to learn how, why, and where people are talking about them.
4. Jaaxy
Jaaxy is a straightforward keyword research tool that anyone can easily understand. Just enter a term, subject, or URL, and the tool will return a list of related and recommended keywords and basic information on each.
The finest feature of Jaaxy is that it assists you in identifying affiliate programs to join and promote on your website. Enter your keyword in the Affiliate Programs tab to see a list of affiliate programs ranging from Digital River to Commission Junction and more. Jaaxy displays the commission for each program and the Alexa Rank and product page.
5. Keyword Surfer
You can perform keyword research in browser extensions without leaving search engine results pages. Surfer SEO’s Keyword Surfer is a Google Chrome plugin that allows you to perform just that. It is free and separate from the SEO package.
After you’ve downloaded and enabled the extension, you may use Google to search for your phrase. You’ll see the predicted search volume and CPC information in the search box. Enter to see the same information for each SERP listing, including the number of exact match terms on the page.
6. Google’s Keyword Planner
Google Keyword Planner is another excellent free SEO keyword research tool. Initially designed for marketers, it now provides SEO-related information. To utilize it, you must have a Google Ads account. After registration, you may enter queries to uncover relevant facts, such as monthly searches and comparable keywords.
The Big Idea
Keyword research is a critical component of SEO. It’s basically a process of finding which keywords or phrases people use to find specific products or services on search engines like Google. Once you get the right terms, you’ll be able to incorporate them into your content so that people can easily find you on the web. The tools mentioned above are just some of the best in the SEO industry today. Use this guide to make an informed decision on which SEO keyword research tool will work best for you.
Salman is a prolific environmental writer, and has authored more than 500 articles in reputed journals, magazines and websites. He is proactively engaged in creating mass awareness on renewable energy, waste management, sustainability and conservation all over the world.
Salman can be reached on salman@cleantechloops.com
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