Business owners often struggle to get their eCommerce store up and running because they’re searching for a “treasure map” that leads them to success. There was a time when starting an eCommerce website was costly, complicated, and outside of the budget of a small business. But today, you can use WordPress for eCommerce and have a website up and running in a day. If you’re already running an eCommerce store on the WordPress platform, make sure to check out this WordPress maintenance guide here.
There are a lot of reasons to choose WordPress for developing small ecommerce stores:
WordPress Themes for eCommerce
You might sell products, but that doesn’t mean that you’re a designer and can come up with your own site’s theme. One of the main reasons that an eCommerce WordPress site works so well is that you can get started with a website today.
Installing WordPress takes seconds, and the best eCommerce WordPress themes are:
- Fast
- Aesthetically pleasing
- Easy to setup
- Easy to customize
- Offer high-end features
You’ll also be able to leverage constant updates from the theme’s developer. When you buy a theme, you can be sure that the developer will continue updating it and make sure that it’s relevant for the latest version of WordPress.
If the theme’s developer decides to stop supporting the theme, you can simply switch to another eCommerce solution.
A WordPress eCommerce website takes the guesswork out of creating a website. You’ll find that there are plenty of sites that sell themes that you can quickly set up to add products. When choosing a theme, make sure that the theme will function adequately with the eCommerce plugin that you prefer.
If you choose WooCommerce, for example, you’ll find a lot of different eCommerce themes that support the plugin and make it easy to get started. Themes that are incompatible will not work correctly or will take a lot of effort for you to customize to run correctly.
A few of the top stores where you can purchase themes are:
- Themeforest
- Template Monster
- Elegant Themes
You don’t have to feel like you’re searching for sunken treasure when there are hundreds of themes built around eCommerce and selling products online. You’ll be sure to find a theme that matches your store and audience perfectly. You can also run A/B tests to see which themes perform best with your visitors. Learn more about A/B testing here.
If you find that you don’t like the theme in the future, you can always swap out the theme for an alternative without any issues, thanks to the way WordPress makes its themes work with its database and rendering.
WordPress eCommerce Plugins
Another key reason to begin your eCommerce store on this CMS is that there are plugins that you can install in minutes that will add a store to your site. You don’t need to hire a costly developer or pay someone to install the plugin for you.
If you can click upload or install button, you can use one of the following plugins to add a store to your WordPress site:
- WooCommerce
- Cart66
- WP eCommerce
- WP EasyCart
- BigCommerce
You can also opt to use Shopify if you want to have even more functionality. The top eCommerce plugins usually are free and allow you to get started on your site quickly.
When choosing a plugin, be sure that the developers have recently updated the plugin and pay special attention to the features and extras that may be offered. WooCommerce, for example, does have some additional plugins that are paid that can extend the functionality of your store.
You may need to offer digital products in the future or add a consumer directly to your mailing list, and a lot of plugins will provide you with this functionality.
Support is Available
Most themes and plugins will have support available that allows you to correct issues and find solutions to many of the problems you face when creating an eCommerce site. Theme and plugin developers both offer support.
There may be premium options that allow you to further leverage support for your eCommerce site.
Support communities also exist that allow you to talk with others and find solutions that developers haven’t found a way to correct. When you have access to support communities and groups, it makes maintaining your shop easier.
For a hands-off solution, many premium plugins will offer installation and advice on how to use their own products. It’s the perfect solution for an eCommerce site owner that wants to get their eCommerce store up and running but doesn’t want to spend loads of time on a custom CMS.
eCommerce and WordPress are the go-to options for getting your store up and running as fast as possible.
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