Penji: An Affordable On-Demand Graphic Design Service

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To enhance the company’s brand, graphic design is indispensable for any business owner. It is essential for all businesses to keep up to date with the latest graphic design trends, styles and techniques in order to keep your brand new and fresh.  Nowadays, on-demand graphic design is getting good traction and transforming the industry in more […]

DIY Social Media Marketing for Beginners

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Small businesses have their work cut out for them. Besides the struggle of managing a growing business’ work operations, they also have to manage everything else from staffing to marketing. Luckily, as the world progresses, the accessibility to tools and materials that makes working on many business-related activities increases. Among the interesting developments in recent […]

A Handy Marketing Guide for Small Businesses

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Businesses must market their services and products to get customers. Small businesses, however, can’t spend on mass mailing, radio ads, and billboards if it’s running on a shoestring. Here are low-cost marketing techniques for small businesses to improve its return on investment. 1. Website A website is an essential component of any business, and it […]

Small Business Survival: How to Keep it Afloat?

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The current health crisis has put the survival of many people all over the world in jeopardy. The risk isn’t confined to your physical well-being but extends to your financial and economic well-being, too. According to a recent survey, in the United States alone, as many as 7.5 million small businesses all over the country […]

5 Common Business Pitfalls and How to Avoid Them

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If you’re an aspiring entrepreneur, you’ve been told dozens of times that most startups fail within the first five years. But, no one has told you why. At least one of these reasons is the main culprit behind the demise of every failed startup. Luckily, all of them are preventable. Small businesses are vulnerable. Whether […]

Top 3 Benefits of Debt Settlement for Owners of Small Businesses

Entrepreneurs operating small businesses opt to apply for debts from financial institutions for obvious reasons. They need the money to conduct their market operations or purchase new equipment. However, they have got to ensure their existing assets are generating adequate income. Only then can they expect to repay the loan installments on time. Unfortunately, if […]

Impact of Market Research On Small Businesses

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The processes of collecting and analyzing information on general customers, target audience, competitors, and market environment are called marketing research. Marketing research is one of the best ways to understand the market potential, audience behaviour, and demand for specific products or services. Marketing research plays an important for any business whether it’s on a small […]