Branding is crucial in making or breaking a newly founded or existing company. Branding affects how the public perceives your company and can take the form of design that affects physical products like letterhead, packaging, and websites. Without a website, customers may question your business’s legitimacy. Therefore, having a website is an excellent opportunity to […]
Apple, McDonald’s, Pepsi – what do they all have in common? They have an instantly recognisable logo and colour palette. As a business, branding is important for sticking out among your competitors and making a mark in your industry. But how do you go about building a solid brand? Take time with your logo, unleash […]
Social Media Optimization is this year’s challenge in terms of digital marketing. With 2.46 billion users in 2017 and 3.80 billion up to 2020, social media is one of the best sources of traffic for your website. So, you need to learn to use their potential to attract new visitors and convert them into customers […]