Apple, McDonald’s, Pepsi – what do they all have in common? They have an instantly recognisable logo and colour palette. As a business, branding is important for sticking out among your competitors and making a mark in your industry. But how do you go about building a solid brand?
Take time with your logo, unleash your creative side, use appropriate images
A logo is essentially a symbol and creating one is not as easy as it may appear. It needs to be simple enough to be recognised at a glance, while also being distinctive and representing your brand well.
Professional logo designers may be able to create a logo for you if you don’t feel comfortable designing it yourself.
Answer important questions about your business first
A logo is a part of your larger brand identity, and it is usually easier to create it – or any other designs for your business – if you have spent time answering some important questions.
A graphic designer may require you to create a ‘design brief’, in which you are asked to describe your brand, business, customer base and other details. This can include the age, gender, interests, etc. of your target audience, plus your business goals and similar information.
Choose a complementary colour palette
Well-known brands usually stick to a colour palette very closely. McDonald’s is known for using red and yellow in its branding, whereas UPS trucks and the uniforms of its delivery drivers tend to be brown.
Some brands even trademark the colours they use for their brands. Businesses that are associated with a certain colour may find it easier to be recognised when advertising on posters and flyers.
Choose or design your own font
Next to symbolism and colour, fonts used by companies are an important aspect of branding. This is how Pepsi distinguishes itself from Coca-Cola and how other firms ensure they are instantly recognised.
Whether or not you decide to include text in your logo, find a font that represents your business. This way, it will be easy to develop advertisements as well as letterheads.
Perhaps a slogan or tagline
BT like to let us know, “It’s good to talk”. L’Oréal encourages us to buy their products by telling us we’re “worth it”.
A slogan or tagline can make it easier for customers to understand the objectives and services of your brand. Sometimes, slogans can result in a negative association with a brand, especially if they are heard too often. It’s up to you if you would like to use one for your business.
Take your time while developing your brand identity and don’t be afraid to outsource the task to a designer or branding specialist.