Branding is crucial in making or breaking a newly founded or existing company. Branding affects how the public perceives your company and can take the form of design that affects physical products like letterhead, packaging, and websites.
Without a website, customers may question your business’s legitimacy. Therefore, having a website is an excellent opportunity to create a lasting impression and give customers comfort that you run a real business.
A website is made of assets, also known as moving parts. Any qualified web designer understands each asset’s importance and how they relate. This article will explore four of these assets and their role in building quality websites with content, links, images, and SEO in mind.
1. Logo Assets
Logos play a crucial role in communicating the personality and purpose of a brand. Through logos, people can recognize a particular company, which is the foundation of your brand identity. The suitable logo will say everything about your business without you saying a word.
It’s not enough for a logo to look good. The success of a logo is how it can successfully attract the attention of both current and potential customers. A logo should be straightforward and self-explanatory and leave no room for abstraction.
If you run a small business, keep your logo clear and easy to interpret and connect with your audience. Large companies have the advantage of years of brand recognition, so ensure that your small business logo communicates what you do instantly.
2. Color Combinations
Colors are known to have a psychological effect on an audience. The color you choose to represent your brand can either build or break the company image. Color combinations that look cohesive, well thought-out, and integrated make you appear trustworthy and attract more customers.
Colors add the right temperature, mood, and structure to any piece of art. To a contemporary customer, a perfect color combination goes beyond giving the impression of your company. In addition to a well-designed interface, color guides customers through website content quickly and easily.
Color can also help you build a content hierarchy, focus attention on providing essential information, and adequately articulate your call to action. If you are still determining what color combinations will work for your brand, consider working with a practiced creative design agency in NYC.
3. Branding Assets
Branding assets are elements that make up a brand’s identity. Logos are part of these elements, so you need to streamline your company image by incorporating the visual aspects of your brand into all the products you offer and the communication pieces you send out.
Other brand assets include color pallets, fonts, and icons. It would be best to have substantial brand assets to stand out against the competition. Brand assets can increase marketing ROI, brand awareness, and customer loyalty if they are well-designed.
The best way to leverage brand assets is to make them accessible. When the external and internal teams can access these assets, edit, distribute, and collaborate on projects, it can help you streamline business processes and optimize performance.
Content is one of the most crucial assets any website should have. Without content, customers will have no reason to visit your site. Content generates traffic and serves as the foundation of any website. A web designer will ensure that your content appears in the proper font, size, and color.
Whether your content is in the form of a whitepaper, case study, or newsletter, through the help of reputable web designers, you can use it to your advantage to drive conversions. Headers, slugs, pages, and titles are some spaces where keywords can be used to increase your site’s visibility in search engines.
For your website to be successful and visible, keep your content fresh and original. Regularly counter-check your content against plagiarism tools such as Copyscape to ensure that your content isn’t being used elsewhere.
How to Make Your Website Outstanding
Now that you have the primary assets you need for a successful website, it’s time to look at what will make your website outstanding overall. First, ensure that your homepage is minimalistic and free of clutter. Your homepage should instantly communicate your brand’s core message.
Some things to include on your homepage are logos, navigation, headline, photos, text content, social proof, and a call to action. Another tip for an excellent website is to design it with a visual hierarchy to display your content effectively.
Highlight top assets like logos and business names by making them visually prominent and significant. You can also place a call to action at the center of your screen or make your logo the header. Create a website that is easy to read and navigate and stays mobile-friendly.