Social media has improved the way users interact with business websites today. Before its advent, consumers solely depended on how a website organized its content and permitted interaction with content. Consumers did not even know what good content was and how consumer interaction could be improved. It was the business that decided on how the content should be organized along with its navigation and design. Let us explore the impact of social media on web design:
Social media has made access to information easy
Social media has improved access to information, and it has become easy. The menus, intuitive interaction with content and more have relatively become simpler. Now, the user can get access to multiple forms of content without hassles at all. The interaction online is seamless, and user interaction has improved drastically.
Focusing on the presentation of content
Web design now focuses on content presentation; however, it controls how it is accessed online. Web designers need to put a lot of emphasis on the navigation pane of the website and how the menus should be organized and categorized with their sub-headings.
The elimination of non-intrusive ads
Before social media entered the scene, websites generally remained free of ads, and they could balance their advertisements over content by using intrusive ads that were displayed over folds. However, with the advent of social media, things changed, and website design cannot prioritize ad displays any more on their pages.
If you examine social media platforms like Twitter, Facebook, Instagram, and Pinterest, you will find they have been designed in such a way to be effectively visible on tablets and smartphones. Instagram and Pinterest are visual platforms, and they are very successful in drawing a large volume of targeted customers. Good Instagram profiles are able to get free Instagram likes easily.
The display of ads on these social media platforms has drastically transformed the way consumers wish to see ads on websites. Website designers need to ensure that intrusive ads are eliminated as they only increase bounce rates. This forces them to lay more emphasis on content over ads.
How has social media influenced responsive web design?
Social media platforms have witnessed that most users visit them through mobile devices like smartphones and tablets. This is why they are tailoring their mobile apps in such a way that the display of content is not compromised in any way. They look for ways to enhance consumer engagement and user experience so that consumers can migrate seamlessly through devices.
Note that responsive web design has the ability to attain the above objective. It deploys the use of fluid grid systems to permit them to sense the size of the screen of the device easily and adjust the size of the content automatically so that the user can interact with it easily.
Social media users expect business websites to be responsive in nature so that they automatically read and adjust the size of the content to the screen size. This, in turn, offers them a user experience that is smooth and seamless across all devices with success!