If you are promoting your business on Instagram, you need to choose relevant hashtags for your post. However, SEO experts suggest that when you are choosing hashtags for a post, it is prudent to choose keywords that describe your business to the targeted audience. They suggest you should always research your keywords first and use them in hashtags for your post. This is an idea that brings traditional search engine optimization techniques to this social media platform. They say that Instagram is not a search engine; however, if you examine it closely, you will find that it has a function that allows your users to search for the product or service they are looking for. This refers to hashtags. It means you place the #sign in front of the keyword you choose for your post.
The need to research on the keywords you use in hashtags
The best thing about hashtags against keywords is that you can add as many of them as you want on your Instagram. However, experts suggest you should not use more than 15 hashtags in a single post as this has been laid down by Instagram. You, however, do not have to be anxious about keyword stuffing and worrying about getting penalized by search engines.
You just need to list the relevant hashtags and have them placed at the end of your post to get more followers for Instagram. Users in the age group of 18 to 40 years have potential purchasing power and they prefer Instagram to find the products and services they need.
How do you know which are the right hashtags to use in your post?
It is prudent to know which hashtags to use at the end of your post. Google has the Keyword Planner, but Instagram does not such a tool to help you choose the right hashtags for your post. Make sure your hashtags are never over-used. Here, you need to research well and check whether the hashtag you are considering for the post.
There are credible sources online to help you consider the top hashtags for you to use for your business niche. You can use these tools to filter the best hashtags as per location and check what people are using the most. If you have a business that focuses on local marketing, you should always use hashtags by location to attract a qualified targeted audience for your business.
Experts also suggest that when you are choosing hashtags to increase the visibility of your Instagram posts to followers and users, create your own business unique hashtag for a better response. Bigger brands generally get better success with unique hashtags.
However, if you conduct a contest on Instagram, you will witness better success and promote visibility and awareness. You can even ask your followers and other Instagram users to use a unique hashtag for winning prizes, or you can create your own hashtag to attract followers in the future for establishing your business and marketing it to 1 billion users on Instagram with success.
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