The source of traffic and potential customers for most of the online business sites is the search engine. Every website owner wants to boost their rankings by using the exact keywords that they can use in their articles and blog posts to be on the top of the Search Rankings. Along with this, many online business owners are looking for the SEO tools that can fully optimize their WordPress site right from their blogs, product descriptions, images, video, etc. For this, users can opt for these vital SEO tools to attract their target audiences. Moreover, you can take the services from professional SEO Company specialists to boost your online ranking tool.
Essential WordPress SEO Tools in 2019
Below is the detailed list of vital SEO tools that will optimize your WordPress site web pages:
SEMrush is a power-packed online marketing SEO tool significantly used by most of the SEO specialists. It has versatile features that boost your website’s SEO as well as social media, content marketing, and paid traffic. With the help of this tool, you can choose the unique and exact keywords for your website’s content.
Moreover, you can opt for the keywords to bid if you are using Google AdWords. Even SEMrush assists you in gathering the insights and analytics from the competitor’s site to help you in boosting your site’s SEO. It includes the knowledge about the competitor’s advertising strategies and the trending sites from they receive backlinks.
Google Keyword Planner
This tool offers excellent value for your website SEO as it is used for AdWords advertising for giving value to the online sites. Google Keyword Planner helps in finding the most suitable keywords for your business. The users can enter the phrases, words, or URLs that are related to the company and start doing their search. This tool helps you to keep a check on the keywords that are having the competition level and bidding amount too. Google Keyword Planner is a free tool offered by Google, and the specialists can get knowledge about advertiser’s interest, keywords search volume, and competition, etc.
Yoast SEO already has millions of downloads and is one of the most popular WordPress Plugins. It is a complete solution for all your SEO-based needs. This tool helps the users to add Meta description, Meta keywords, SEO title, etc. to your web posts and pages. Moreover, the users can also write a customized title for their main website, category, archives, and the tag pages too.
As it is popularly known for the Page Analysis feature so it will support you in improving content length, keyword usage, readability of the posts and articles, and more. Other great option it offers includes Breadcrumbs, XML Sitemap creation and notifications, and Social Media Integration. This plugin is excellent for first time SEO beginners.
Moz is a collection of marketing tools and features that helps you to manage the SEO strategies of your WordPress website. Furthermore, this tool assists in tracking the weekly reports regarding the prioritizing the keywords, ranking of your website and the competitors, and much more.
Moreover, it also uses the “Open Site Explorer” that offers most of its features free as it supports in bringing your website above and also the list of inbound links, various linking domains, top pages, and much more. The Moz tool also has space for anchor text through, which the users can know about the specific keywords that the site is ranking. The online site owners can also opt for SEO packages from reputed companies.
Moz has developed this useful SEO tool to use for link building. It includes features like SEO research and link analysis. The Link Explorer tool can help you keep track of discovered and lost links, see the spam score of the penalized websites, analyzing the competitor’s websites, link tracking, etc. This will assist you in doing a thorough comparison of the online sites and planning the excellent SEO strategies for your website.
You can analyze the websites in a great way with its ‘Compare Link Profiles’ feature. The users can use nearly 10 queries monthly with their free Moz account and for unlocking advanced features you need to subscribe to Moz Pro. The businesses can even take services from a professional SEO Company.
The SEOPress tool is also a superb tool to track and optimize your WordPress site by improving your rankings using HTML and XML Sitemaps, Open Graph Settings, content keyword analysis, redirecting of links, Google Local business data, etc. This way, you can easily share your content on social media platforms. Its free version renders content analysis and helps webmasters to write great SEO-optimized blog posts, descriptions, and articles.
The users can also upgrade to the Pro plan of the SEOPress that offers powerful features like:
- Advance Sitemaps for Google News
- Video XML
- Supports breadcrumbs
- Get editing tools for htaccess and robots.txt files
- Avail Structured Data Types markup for article, event, product recipe, local business, FAQ, video, and review.
- WooCommerce Integration
- Local Business SEO support
- Monitoring the redirections and 404
- Users can seek the Google Analytics stats in their WordPress Dashboard
These are a few best SEO tools that the online business owners can use to improve their SEO strategies. From startups to big business houses can opt for these SEO tools that are available both free and in their premium versions too. The only thing the online business owners and SEO specialists need to see is that the SEO tools they are using are providing them the full advantage.
SEO may seem complicated at first, but with great patience and continuous practice, you can optimize the site’s web pages and other related posts to achieve better rankings on the Search Engines. The website owners can avail excellent SEO packages from the reputed SEO companies who provide all-in-one kind of SEO services for your WordPress website.
About the Author
Harshal Shah is CEO at Elsner Technologies Pvt. Ltd., Elsner is web development company. Its services include but not limited to Magento development, WordPress development, website design & SEO services.