There are many factors that affect your standing in the SERPs (search engine results pages), ranging from content and keywords, all the way to your backlink portfolio and technical SEO. While you’re focusing on producing top-quality, keyword-rich content, though, you might not realize that your domain name and web hosting solution are affecting your standing in the search results in the background.
Your web hosting solution and your domain name can have a big impact on SEO, so it’s important to implement the best practices and avoid some of the common mistakes that might be pulling you down the search results. Today, we’re taking a look at the top ways you can optimize your web hosting and your domain name to propel your brand up the search results and boost your online presence.
1. Capitalizing on fast loading times
Google takes many factors into account when deciding which sites to place on the first page, and it’s important to know that the search engine prioritized performance more than ever before. If your website is sluggish and slow, unresponsive or doesn’t load properly and consistently, then you will quickly lose your rank. This is because Google aims to show the websites that provide the best possible experience to all users.
Optimizing for speed and overall performance is, therefore, paramount for success. As you might have guessed, your hosting plan plays a vital role here. If you want to improve the speed and responsiveness of your site, you should choose a dedicated or VPS hosting plan and make some quality of life improvements. These include reducing the number of plugins, using website caching, optimizing the size of all media files on your site, and using a content delivery network.
2. Infusing keywords into your domain name
When it comes to your domain, it should go without saying that it can and will have a big impact on your SEO score immediately and over the long term. If you’re just starting out, it’s imperative that you create a domain name that will maximize your SEO potential. If you already have a domain name and a decent online presence, then refrain from switching domains or you will have to build up your SEO score all over again.
When choosing domain names, you have to think about keywords and branding. You can improve your SEO potential by implementing a relevant keyword in your domain name, but without making it too long or confusing. If you can, you should integrate your brand name into the domain as well to rank high in branded search as well.
3. Choosing a strong top-level domain
Of course, it’s not just about the domain name, it’s also about choosing the right domain extension to improve your reputation with Google and place you higher in the SERPs. Whether you’re building a personal website or you’re trying to personalize your corporate site, shoot for a personal domain extension like the popular .me domain that has the same ranking power as all other TLDs (top-level domains) but offers a unique look and feel.
It’s important to choose the extensions that Google associates with powerful, trustworthy sites. These TLDs include .com, .org, .net, and the like, but also .me and other new extensions. With a strong domain name and a top-level domain extension, your domain will maximize your SEO potential, boost brand stickiness, and help grow your reputation online.
4. Using the right server locations for better ranking
One of the ways Google ranks sites is based on their location. If your website is hosted on a server in Australia, but your target audience is in the US, then you can bet that your ranking will go down. Simply put, Google will prioritize sites that are located on US servers.
With that in mind, it’s important that you choose a web host that has servers scattered all around the world, so that Google can rank you high in any market. Choosing the right server location will also help you dominate the local search results, allowing you to penetrate a specific market.
5. Avoid domain name mistakes to rank higher
Finally, understand that making some common domain name mistakes could set you back, so be careful. Stick to short but impactful domain names instead of filling yours up with keywords. Avoid any special characters or numbers to boost memorability and make your site easier to find in organic and branded search.
Avoid odd spelling if you can, and don’t settle for a domain name on the first try. Even though good domain names are difficult to find and most are probably taken, take the time to strategize and do some more research to find the perfect fit – never let frustration make you choose a domain or you will harm your SEO potential in the long run.
Web hosting and domain names play a vital role in SEO, so choose yours carefully. Follow these tips as you’re choosing your web host and creating your domain name so that you maximize your SEO potential in 2021 and the years to come.
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