4 Ways You Can Support Green Businesses

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There are various ways you can help to improve the environment and make sure that you have a very eco-friendly way of life. For instance, you might want to cut down on the number of times you use your car per week. You might also want to become a vegetarian so that you can reduce […]

The Role Of User Data In A Social Media Revolution

disadvantages of digital footprint

Social media networks have become our primary sources of entertainment. With already a firm grasp over our social lives, their influence rose exponentially during the quarantine. While most internet users watch YouTube and use Facebook, Twitter, or Instagram to socialize, the emergence of TikTok has revolutionized the social media landscape. The algorithm generating the feed, […]

The Beginner’s Guide to Retargeting

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The term ‘retargeting’ and ‘remarketing’ has been the primadonna of the digital marketing world in recent years. You might have heard all the praise for retargeting: incredible ROI, the amazing number of conversions, and nowadays, we can see even expert marketers swear by retargeting as the most viable way to do advertising. Yet, even with […]

How to Setup Your Business Booth at an Expo

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Most of us have been to expos in the past and been bombarded with booth after booth of information advertising a wide range of products and services. But have you ever noticed there are a small number of tables and/or booths that get the most attention? What are these folks doing to make themselves stand […]

Breaking Boundaries: Stay Closer to Family in Another Country

Keep in Touch with Your Family Abroad

There’s an adage that says, “distance makes the heart grow fonder,” but it’s certainly true that keeping in touch with family while living abroad can be challenging. One of the necessary evils of moving abroad is having to say goodbye to friends and family members. Although lives are busy, people often long for the company […]

Business, Customers and Going Green

CSR-environment

In the contemporary business landscape, green businesses, also known as sustainable businesses, are defined as organizations with minimal negative impact on community, society, economy or environment. The most important initiative of green oriented businesses is to decrease or completely eliminate environmental harm caused by production and consumption of their products. Usually, green businesses have progressive […]

Open Data For a More Open Society

open data society

Open Data innovation has been on the radar of both public and private sector leaders for the last couple years – what is at stake for the Citizen? The application of data to in essence “better” a society is a new trend. The initial hype surrounding the use of data surrounded tracking and targeting customers. We […]

3 Key Strategies for Marketing Your Landscaping Business on Social Media to the Right Audience

Strategies for Marketing Your Landscaping Business on Social Media

We live in a world where we can connect to people and information from all over the world with just a few clicks. That’s why marketing your landscaping business on social media is an effective way to reach new customers and grow your business. Let’s take a look at what makes social media such a […]

5 Ideas for Marketers to Evaluate for Faster Growth

ideas to evaluate for faster growth

Marketing in the digital world is a mad dash for the top. Things are changing all the time and staying on top of it all means you have to know where and how to look for the answers and the right performance marketing solutions for you. There are plenty of places to start looking for how to […]

How to Market Your Small Business on a Budget: 6 Cost-Effective Tips

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Marketing your business is an integral part of any business. Be it small or big, anyone must dedicate a specific amount of money, effort, and time to marketing. Only when you market your business well can you attract more customers and take your business to the next level. Marketing is a vast term, and there […]

Digital Footprints Has Its Dark Side As Well

disadvantages of digital footprint

Social media has become a part of our daily life. It is fun to keep up with friends and family by monitoring their lives on social media but can sometimes lead to bad consequences. Social media has its dark side as well. There are people who use social networks for nefarious purposes including harassing, stalking, […]

How Has Social Media Influenced Web Design

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Social media has improved the way users interact with business websites today. Before its advent, consumers solely depended on how a website organized its content and permitted interaction with content. Consumers did not even know what good content was and how consumer interaction could be improved. It was the business that decided on how the […]

6 Tips to Finish the Year on a High Note With Your Team

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The end of the year is always the busiest of times for a team and the entire company. Teams need to finish the year with a bang so they can start next year strong, motivated and ready to tackle future challenges. Here are the top ways to finish the year on a high note with […]

7 Things to Check if Your Candidate is the Right Fit for the Job

hiring-quality-candidates

When you are hiring people for your company, you need to look at seven major factors in their personality/resume. You can use the list below to ensure that you get the best possible results, and you can adapt this list to your company depending on the types of people that you need to hire. Plus, […]

5 Things to Know About Today’s Job Market

job market trends

There’s no doubt about it. Navigating through the job market isn’t as easy as it used to be. With the ever-changing economy and pandemic, the workforce may never be the same. Our current circumstances can either empower you or discourage you, or a little bit of both. It’s normal to feel intimidated by the job […]

5 Tips for Effective Online Marketing

online-marketing

An effective online marketing strategy needs several other vital points, in addition to capital, to flourish at a rapid rate. A successful business needs a good amount of capital also, but that capital without the assistance of a proper management and a proper online marketing strategy is in vain. A smart person on the internet […]

A Handy Marketing Guide for Small Businesses

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Businesses must market their services and products to get customers. Small businesses, however, can’t spend on mass mailing, radio ads, and billboards if it’s running on a shoestring. Here are low-cost marketing techniques for small businesses to improve its return on investment. 1. Website A website is an essential component of any business, and it […]

Best 4 Tips For Employer Branding Recruitment

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No matter how big or small and whatever the nature and extent of its business, every organization would love to know what people’s opinions are about it as an employer. As an employer trying to attract the best possible talent and retain it, you might even depend on recruiters, to manage the overall hiring and […]