How to Measure Performance of Marketing?

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A great marketing strategy creates a larger market share. It allows businesses to successfully launch a product. Advertising experts are regularly working to achieve this. Hence, the business world has changed dramatically over the past. For instance, the internet made new ways of marketing. One example is performance marketing or an online advertising program. Performance […]

Marketing Tips for Small Businesses

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Businesses must market their services and products to get customers. Small businesses, however, can’t spend on mass mailing, radio ads, and billboards if it’s running on a shoestring. Here are low-cost marketing techniques for a small business to improve its return on investment. Website A website is an essential component of any business, and it […]