Global Warming and the Common Man

Everybody is worried about climate change. It’s just that a fair proportion is convinced it is a natural phenomenon, nothing to do with human activities. When a significant number of individuals see global warming this way a lot of energy can go out of the window in arguing over who is right – energy that […]

Sustainable Mena: Gateway to Green Technologies, Products and Services in MENA

Goumbook is proud to present their latest project, Sustainable Mena, a unique platform dedicated to promote Sustainability and Sustainable Development in the Middle East and North Africa region. It is an online information tool that helps source green products, services and materials through its unique Green Directory. The aim is to help manufacturers, retailers and consumers […]

Tips for Effective Online Marketing

An effective online marketing strategy needs several other vital points, in addition to capital, to flourish at a rapid rate. A successful business needs a good amount of capital also, but that capital without the assistance of a proper management and a proper online marketing strategy is in vain. A smart person on the internet […]

Green Business and the Middle East

With growing awareness among consumers for eco-friendly products, it is becoming highly important for businesses in the Middle East to adopt and implement green strategies. It is not only the requirement of customers but also compliance to regulations and reduction in operating costs that drive the implementation of environment-friendly methods in business. Corporate social responsibility (or […]

Making The Switch To An Eco Friendly Business Model

Making the switch to an eco-friendly business model could be one of the best things you do. Not only does it make your business more attractive to people who are looking for eco-friendly businesses to work with, it will help you to save money and reduce your impact on the planet. There are all kinds […]

Sustainable Business Ideas for Green Entrepreneurs

Today ecology is a movement and also a great business. Recent studies have shown that investing in the environmental market has a lot of potential for the green economy of the future. The use of sustainable energy is growing and both entrepreneurs and consumers are generating greater demand in the increase of the product therefore […]

Tips to Reduce Environmental Impact of Your Business

We’re barely a month in and yet 2017 isn’t looking good. By the 6th of January, one street in London had already exceeded the city’s annual air pollution limit. But it’s not just bad news for the environment. That thick and toxic smog that hangs over highly populated cities has been linked to dementia and […]

The Best Examples of How Businesses Are Paying More Attention to the Environment

Global business has a big impact on the environment. Over the decades and centuries, the environment has been abused in all kinds of ways, but that could be beginning to change. These days, it’s possible to see examples of how the business community is paying more attention to the environment if you look closely. Here […]

Why Going Green Is the Best Thing Your Business Can Do

Going green and doing all it can to be eco-friendly is the best thing your business can do before 2017 is over. Why? Well, read on to find out. Earn customer trust When you watch a movie, you tend to trust the good guys rather than the bad ones, right? Well, the same kind of […]

Managing Your Business With CRM

Customer relationship management (CRM) aims at managing a company’s interaction with potential buyers and customers. It may include the use of technology in organizing, automating and synchronizing marketing, sales, technical support and customer service. If you have customers and want to provide the best experience to every customer you are at the right place. CRM […]

Business, Customers and Going Green

In the contemporary business landscape, green businesses, also known as sustainable businesses, are defined as organizations with minimal negative impact on community, society, economy or environment. The most important initiative of green oriented businesses is to decrease or completely eliminate environmental harm caused by production and consumption of their products. Usually, green businesses have progressive […]

Tips for Building An Eco-Friendly Business

There is no doubt that you are going to have a lot of concerns when you are first starting your own business. How are you going to finance it? Who are your competitors? Is there actually any demand for your product or service? These kinds of questions are absolutely crucial to the success of your […]

Making A Cleaner Impact: Moral Business Methods

We’re living in uncertain times. Given the political and economical state of the world, it’s becoming trickier and trickier for businesses to separate right from wrong. There are so many rings through which you must jump and so many policies with which you must keep up to date. Of course, it’s becoming clearer and clearer […]