Benefits and Examples of Behavioral Segmentation

Benefits of Behavioral Segmentation

Segmentation is the process of dividing all users into segments. This can be done by behavioral, geographical, or any other way you see fit. The benefits of behavioral segmentation are that it allows for a more personalized experience for your visitors by displaying content tailored to their needs and preferences. If you want to know […]

The Beginner’s Guide to Retargeting

retargeting-versus-remarketing

The term ‘retargeting’ and ‘remarketing’ has been the primadonna of the digital marketing world in recent years. You might have heard all the praise for retargeting: incredible ROI, the amazing number of conversions, and nowadays, we can see even expert marketers swear by retargeting as the most viable way to do advertising. Yet, even with […]