Instagram is a social media platform that needs no introduction at all! Started primarily as a photo-sharing platform, it has expanded its scope to include digital marketing. And when it comes to digital marketing, creating marketing videos to promote your products is imperative.
Instagram is efficiently equipped with many in-built video editing tools that offer basic video editing while eliminating the need for any separate tool. However, if your requirements still need you to experiment further, we have already shortlisted the best Instagram video editing tools!
Through this post, you will learn how to edit your Instagram videos using the in-built Instagram video editor. We will also introduce you to another high-end editing tool that provides all you need to make exceptional videos.
Basic video editing with an Instagram in-built video editor
The basic video editor from Instagram works well for those who require basic editing tools for their videos. This decent-enough and straightforward video editor needs no skills and expertise, which is why it can be used by anyone who knows the basics of editing. To use this tool, just record a video on your phone and continue with the below steps:
Step 1: Open your Instagram profile on your phone and click on the plus sign located at the bottom of the screen. If you are an iPhone user, this plus sign will be shown at the top of the screen.
Step 2: Now, to start recording, tap and hold the circle at the bottom of the screen, you can stop pressing it when you want to finish recording. This button can again be tapped and held to start recording. Besides, you can switch the camera to front or back using the switch button to record as per your needs.
Note: You can remove/delete the current video clip if you are not happy with it or simply don’t want to post it. To do so, tap on the delete button or just press the “X” on the top left of the screen for Apple devices.
Step 3: After you have successfully created the video, it’s time to add some amazing filters and effects. At present, there are about 24 filters on Instagram for videos, which can be chosen by pressing next on Android devices. For iPhones, the filters are shown right after recording at the bottom of the screen.
Step 4: Now, scan through the filters and tap on the one you want to apply. You can select any filter of your choice by tapping.
Step 5: In this step, we will perform image stabilization. This feature is denoted by a small camera and it comes turned on by default. However, you can turn it off by tapping on the icon.
Step 6: After this, it’s time to add a cover frame. Once you have selected the filter, you can now add a cover to your video. The cover frame is an interesting feature that appears in front of the video, and you must choose the most appealing cover to attract a large audience.
Note: It is recommended to use a handheld stabilizing device to create flawless videos that prevent the camera from shaking.
Taking editing on Instagram to the next level with InVideo
Edit all your Instagram videos with InVideo effortlessly. It has endlessly customizable templates to create professional-quality videos and attract a massive audience base.
To start editing videos with InVideo, follow these steps:
Step 1: Launch InVideo on your device and then set your logo, colors and other brand elements for your video. The best part about this video editor is that it lets you invite your team members from under the settings so that they can also edit their videos.
Step 2: Next, begin by searching for the most appropriate template for your video from the collection of numerous templates. InVideo features endless templates across all possible themes. Alternatively, you can go to the categories option at the top of the screen and browse for a suitable template.
Step 3: Now, after selecting the template, head to editing and click on “Use this template” to make it yours. After doing so, your logo will appear on the selected template, where you will also get an option to edit the text and images.
Step 4: You can select your own images by dragging and dropping or by browsing.
Step 5: On the left of your screen is an asset library that contains all that you need to add to your scenes, including overlays and stickers. Whereas, on the right of the screen, there is an edit panel based on the options you selected. This edit panel lets you make changes to your text or media on the canvas, using options like trim, cut, crop, etc. Next to the edit elements, there is a layers tab that shows you how all the elements are placed in your video while letting you move forward or back, based on your choice.
Step 6: On the bottom of the screen, you will see a timeline that lets you toggle and control the duration of the scene. This timeline is the place where you can also add, delete or reorder your existing scene.
Step 7: Now, after finishing the video scenes, it is time to add audio. You can select any suitable audio from the audio library on the left of the screen or upload your own to add an edge to your content.
Step 8: Lastly, preview all your scenes using the “play scene from the start” button or choose to preview the left or right scene using the forward and backward buttons. If you think your video is ready and good to go, click on export, and your video should be ready to be downloaded in less than 5 minutes.
Conclusion
Editing videos for Instagram was never so easy. But with the help of an in-built Instagram editor, you can achieve it seamlessly. However, if you want to create extraordinary content every time to impress your Instagram followers, go for a video editing tool like the one mentioned above.
Salman is a prolific environmental writer, and has authored more than 500 articles in reputed journals, magazines and websites. He is proactively engaged in creating mass awareness on renewable energy, waste management, sustainability and conservation all over the world.
Salman can be reached on salman@cleantechloops.com
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