Impact of Market Research On Small Businesses

small-scale-businesses

The processes of collecting and analyzing information on general customers, target audience, competitors, and market environment are called marketing research. Marketing research is one of the best ways to understand the market potential, audience behaviour, and demand for specific products or services. Marketing research plays an important for any business whether it’s on a small […]

How to Make a Business Plan

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Unless you’re an unbelievably fortunate person, if you plan on starting a business, the only path to success starts with just that… a plan. Though there isn’t a cut-and-dry, right-or-wrong way of going about said plan, there are parts that need to be in every one to maximize your chances at success. Here are some […]

Top Marketing Tips to Improve Your Catering Business

performance-marketing

It’s no secret that many businesses in the food industry are thriving. After all, delicious food and innovative recipes are always in high demand. But what makes a restaurant, food truck or a catering service stand out in a very competitive and crowded market? Simply put, the answer is effective marketing. Without marketing in today’s […]

How to Secure Business Loans for SMEs

small-business

Working hard and around the clock will help you grow your business to a certain extent, but there will eventually be a time when you will need more funds to take things up a notch. The lack of funds should not prevent you from reaching your business goals. Whether you are starting a new business, […]

5 Elements Of A Successful Taxi Startup Business Plan

With the world becoming smaller through increased travel, there’s never been a better time than now to tap into the growing taxi business market. While some might say that it’s a congested market already, innovative start-ups like Uber and J21 have proven that there’s still plenty of room for players with creative, disruptive and value-adding […]