Making Sense of Sustainability

Sustainability is a buzzword that people associate to in many ways. For some it is a state of self-actualisation, a fashion statement for few, some do it for regulatory purposes; whereas very few understand that it is key to survival. The capitalist world has been running a race to doomsday, and the day is not […]

Chasing Green in India

A consumer survey on people’s perceptions of green brands and corporate social responsibility shows that 64% of Indian consumers plan to spend more on green products. More importantly, nearly 48 % of Indian consumers said they were willing to spend over 10% more on a product simply because it is green. By defying what the consumer […]

Bulls and Bears in the Greens

Corporate Social Responsibility (CSR) has become the latest buzzword of late, only because people have started realizing that the ‘profit only’ motive of the corporate giants has a terrible impact on social issues like human rights and environmental sustainability. Infact, many corporations push governments to ease environmental regulations to save millions through shortcuts in environmental […]

Environmental Aspects of CSR

Environmental aspect of CSR is the duty to cover environmental consequences of a particular company’s operations, products and facilities. The major ingredients of environmental CSR are elimination of waste and emissions, maximizing energy efficiency and productivity and minimizing practices that may adversely affect utilization of natural resources by coming generations. Sustainability and carbon footprint occupies […]