With documentaries such as “The True Cost” that reveal how the fast fashion industry is polluting the planet and using cheap ‘slave’ labor to maximise profits, it’s little surprise that many of us are concerned. And we should be. The fashion industry accounts for 10 percent of the world’s carbon emissions, and sends pollution down rivers and streams.
“People are becoming increasingly more conscious about how their clothing choices affect the earth,” says Ava Kirk, the fashion guru from STYLESPRING.co.uk. “The good news is that now you don’t have to wear second-hand clothing to know that you are making a positive difference. An increasing number of brands are using organic fibers and creating garments that are more durable. They also pay fair wages to the people that make your clothing.”
Here are just a few of the eco-friendly clothing brands you should be keeping an eye on.
The UK-brand, which has been in existence for close to 30 years, has now gone global. Better still, the brand is focused on fair trade and ethical treatment of its garment workers. It is also committed to responsible sourcing of its products at every step.
For example, Boden uses sustainable organic cotton wherever this is a feasible option. When it comes to clothing, the company delivers stunning garments for men, women, children and even babies, from dresses and shorts to activewear and nightwear.
An environmentally-friendly Colorado brand, Pact specialises in responsibly-made garments. The GOTS-certified brand uses eco-friendly organic cotton, which takes up to 95 percent less water to produce than normal cotton.
It also minimizes the use of chemicals and is softer to the touch than your average cotton, which means more comfortable clothing. In terms of its lines, Pact’s clothing runs the gamut of underwear, tops, dresses and loungewear.
Based in Canada, tentree produces comfy casual clothing using sustainable fabrics, including organic cotton, hemp and tencel. Better still, the company shows its commitment to environmental sustainability by planting 10 trees for every item sold (hence its name). The company has the admirable goal of planting one billion trees by 2030. As such, consumers can rest assured that they are making a positive difference every time they purchase tentree’s activewear tops and bottoms.
4. People Tree
People Tree is definitely not new to the environmentally-conscious clothing. The company has been manufacturing eco-friendly garments by forging partnerships with fair trade artisans and farmers across the globe for the past two decades.
The UK brand does way more than pay ethical wages. People Tree’s Fair Trade Certified clothing is also organic, and made with biodegradable materials and GOTS-approved dyes. The company’s attention to detail is clearly evident in the fact that it even uses FSC-certified paper for its labels. People Tree’s high-quality garments encompass workwear, streetwear and activewear.
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