If you want to generate revenue from your mobile apps, you know what’s more important than app development and design?
‘Mobile App Marketing’
Just think about it. After spending all your time and money on developing an exceptional mobile app, if your app doesn’t get the recognition that it deserves, then all your development methods will go down in vain. Because of course, the main objective behind anything that you develop is to make money. At the end of the day, that’s what matters the most.
What exactly do I mean by mobile app marketing?
App marketing is basically a set of techniques that are used to make sure that your mobile apps become visible to users (globally or for a selected audience type). The objective behind mobile app marketing is to make sure that more people know about your app so that you can generate more conversions.
There are numerous ways to market your mobile app. I’ve mentioned some of the most popular methods below:
- Reach out to influencers
- Reach out to domain related bloggers
- Create and leverage your mobile website
- Feature your app in blogs
- App advertising
- Social media
- App store optimization
And the list goes on. If I discuss all the fascinating methods that you can follow to market your mobile app, my blog post will go and on. So in this blog post, I’m going to focus on only one method that always works, and that is ‘Social Proof’.
Social proof which is also known as ‘informational social influence’, is a psychological and social phenomenon in which people tend to copy the actions of others in order to undertake their behavior in a certain situation. It’s a psychological phenomenon that people are unable to determine the appropriate behavior and tend to follow what others do. Of course, assuming that others possess more knowledge than them. Social proof is important for:
- Building Trust
- Adding Credibility
- Validating your customer’s purchasing decisions
How Social Proof Can Be Used to Boost Your App Marketing
Here are the 5 most popular ‘Social Proof’ methods that custom mobile app development companies use to improve their mobile app marketing.
Customer testimonials are one of the most popular forms of social proof. In fact, statistics reveal that 92% of the people will trust a company if it has recommendations from peers and previous customers. This is the reason why almost all of the big brands choose to show customer testimonials on their websites. Take the example of Amazon, Amazon displays their customer ratings and reviews for all of their products.
You can also put together the social media shout-outs that you get and display them on your landing page.
Influencer marketing is a slightly tricky method for app marketing, especially in the case of paid-partnerships, but, they can prove to be very effective. Content that is shared by influencers and the app industry experts counts as a very powerful endorsement. Influencers such as industry-related bloggers can boost your brand’s popularity, increase trust, and drive people to interact with your mobile app.
Celebrity and industry expert endorsements refer to the situations in which the individual approves your product on a public platform. As long as the endorsement doesn’t sound like a sales pitch, this type of social proof can create long-term positive end-results.
I’m a fan of online shopping. To tell you the truth I prefer shopping online instead of going out. I’ve seen a lot of sneaky marketing hacks in the form of social proof on numerous eCommerce websites. One such example is ‘showing the number of people’ that are currently viewing the product, ‘the number of products sold’, and of course, ‘the limited quantity’ of the product which creates the fear of missing out (FOMO).
You can show these real-time stats on your social media pages as well as your website to entice users into downloading your mobile app.
Share Your Milestones
Sharing your milestones is a quick and effective social proof method. You can show appreciation for the number of app installs that you’ve received on social media, your websites, and forums. Reaching a certain milestone is an exciting occasion which you should share celebrate with your audience. These milestones will entice other users to experience your mobile app themselves. Here are some examples of the milestones that you can celebrate with your audience:
- Reached 1000 app installs
- Gained 1M followers on Facebook
- Reaching 200 customers
Social Media Takeover
You can invite industry experts to take over your social media profiles and help you reach a greater and more versatile audience. This is an excellent strategy to tap into the followers of an influencer and to generate positive associations. This is also known as the ‘Halo effect’.
When an industry expert with a lot of social media following will take over your social media account, go live, post stories, and other types of educational content; then the people that follow the influencer might start to like your brand as well. So if you want to promote your mobile app, an industry expert can show their fans about the great time that they have while using your app (for example, playing a game that offers incentives). This type of content is sure to drive some fans running for your mobile app.
In this article, I’ve only shared the top ways that you can use social proof to promote your mobile app. There are many other methods, but, I would advise that you focus on one method at a time and see which once works for your brand.
If you want some more information or if you’d like to add something, feel free to leave a comment below, we would love to get in touch with you.
- How Social Proof Can Help Improve Your App Marketing - December 10, 2019