Salesforce, a cloud-based programming organization, headquartered in San Francisco, specializes in customer relationship management (CRM) service and generates its major share of the revenue from it. It has emerged as the number one for customer success and helps enterprises track customer activity, market to customers, and a variety of other services. Salesforce also sells a complementary suite of business applications focused on customer service, marketing automation, analytics, and application development.
Salesforce, founded in 1999 by former Oracle executives, is a company specializing in software as a service (SaaS). It is one of the first global companies to successfully employ cloud-based CRM software. Salesforce has developed a Customer Success Platform that brings along all its services together, including sales, service, marketing, analytics, community, and mobile apps. It has also launched a Facebook Analytics tool for business to business marketers. In September 2018, Salesforce collaborated with Apple to work on improving applications for businesses.
What does Salesforce do?
Salesforce provides a highly customizable CRM that helps in managing all customers, partners, and prospects information in one place. Customer Relationship Management (CRM) is a technology that helps manage all of the company’s relationships and interactions with customers and potential customers. Salesforce itself defines CRM as a system that helps companies stay connected to customers, streamline processes, and improve profitability. In simple words, it helps companies perceive customer needs and data and facilitates deeper customer development and retention.
Salesforce hosts varied distinctive cloud platforms that allow companies to interact with different sets of data to provide service to their customers in various capacities. The different cloud platforms provided by Salesforce includes service cloud, marketing cloud, health cloud, app cloud, community cloud, analytics cloud, IoT cloud, Chatter cloud, commerce cloud, Heroku engagement cloud, etc.
Salesforce’s sales cloud allows companies to track contacts, opportunities, and manage a team to extend sales. The service cloud gives companies the ability to connect with customers and deliver the best class customer service by showing customer action and resolving issues.
With their marketing cloud, Salesforce helps companies track customer ventures while providing multichannel marketing campaigns, while their community cloud helps companies directly interact with their customers and allows their customers to interact with each other. In addition to these, Salesforce has also been implementing artificial intelligence (AI) into their platform, which simplifies the analytics workflow and produces more precise forecasting.
Why is Salesforce marked as best in CRM?
Salesforce is a comprehensive CRM that can meet the needs of even the largest businesses. Salesforce capitalizes on the benefits of data storage and accessibility from anywhere to draw a client base. Using cloud-based software allows companies to track community discussions, live data, and manage analytics from anywhere.
Small businesses get the power and functionality of an enterprise level CRM in a package through Salesforce that can be scaled step by step and upgraded over time. Salesforce’s modern user interface is intuitive enough to say that very little training is necessary for non-admin users.
While some CRMs are focused solely on small business use, Salesforce has a much broader scope. Through Salesforce AppExchange, business users can gain instant access to easy third-party integrations. Salesforce offers a great variety and quantity of apps in the Salesforce store, which are far greater than what its competition offers.
Salesforce has an active online user community for entrepreneurs who prefer to keep things in-house, and since it is widely used, there is also an inclusive catalogue of training resources and implementation documentation available online. In general, mid-sized and large-sized companies those that have ample in-house tech support, tend to describe Salesforce’s CRM as being relatively easy to use.
While other CRM solutions have some handpicked standout features that make them stand out among business users, Salesforce’s sheer variety of features and nearly limitless service options make it an award winner.
Besides the aforementioned characteristics, Salesforce has some unique features which give it an edge over other CRM software such as, Customizable Dashboards, Advanced Analytics, Click-To-Call, B2B Marketing Tools, Salesforce Trailblazer Community, Customer Service Console, Project Management, Appexchange Free Integrations.
Salesforce offers a wide range of certifications that can help take one’s career to the next level. There are various career benefits of the Salesforce Certifications. It increases the marketability of a candidate in a tight IT job market and allows one to become a subject matter expert. In addition, it offers flexibility in the sense that one can get certified in just a few hours, days, or months and can pave his own career path. A candidate can add just one or a number of certifications in his resume. And the more Salesforce certifications one gets, the higher salary or hourly rate he can command.
Salesforce offers a variety of certifications targeted at a range of job functions, including:
- App builders
Most tracks offer individual certifications that may be earned to demonstrate generalized or specific expertise in a given area. The Salesforce Architect track is unique since candidates can earn individual certifications or they can also be bundled together in pursuit of higher-tier certification, such as the Salesforce Certified System Architect or the Salesforce Certified Application Architect.
Career Opportunities in Salesforce
There are attractive career opportunities over a variety of distinctive roles. It was observed that more than 300,000 job postings were announced during a period of one year between July 2015 and June 2016 that called for Salesforce. There are various roles ranging from basic understanding of Salesforce’s products to more complex software development jobs, with a little yet developing classification of roles explicitly structured around Salesforce skills, as organizations are creating positions to develop and maintain Salesforce applications.
Salesforce is a winner when it comes to wages; it pays very handsomely to its employees. Employment that demand Salesforce pay by and large more than $70,000 every year, with Salesforce developers managing $100,000 on average. Salesforce sales jobs offer 8 percent higher pay rates than other sales jobs, and IT jobs that require Salesforce abilities get an 11 percent pay premium. Other advanced skills, for example, Visualforce and Sales Cloud, demand compensations over $100,000. Recently, a report makes the prediction that Salesforce will create 1.9 Million new jobs by 2020.
Professionals can get training and earn “badges” to demonstrate their competency in a few zones like security, data integration, and business analytics through Salesforce’s Trailhead training platform, which can help prospective employers notice their skills.
Salesforce tops the charts among CRM cloud platforms. Though priced at a little higher rate in comparison to its competitors, it is preferred globally by all, ranging from nascent to giant enterprises. Being the best among its class, it attracts many passionate minds seeking a career opportunity across varied roles. Salesforce offers a great lucrative career for its employees. Hundreds of thousands of vacancies are posted annually on an average by Salesforce, and around 2 million new jobs are expected to be created by 2020.