multilingual link building strategy

How Multilingual Link Building Works

Traffic is the key to generating more revenue for your business online. The key to getting there is link building. Implementing an effective search engine optimization campaign can boost your search rankings and drive qualified traffic to your website. However, if you want to reach international markets and audiences, that won’t suffice. You’ll need multilingual link building to translate the content into another language.

Using multilingual link building to get relevant, local backlinks from websites in a given geographical area is one of the crucial elements of a link-building strategy. Backlinks determine your website’s authority. You can easily rank higher on SERPs if you have more backlinks. But how does multilingual link building work? The following sections of this post will aim to determine this and more. So let’s dive in.

SEO campaign strategy

Advantages of Multilingual Link Building

What makes a multilingual website so important for international brands? According to a study focusing on one million search results on Google, backlinks to a page lead to the highest rankings. Additionally, Google’s RankBrain algorithm can easily discern languages’ backlinks origin.

It is, therefore, necessary to write backlinks in the same language as the page to which they link. For instance, an English-language website — without French or German links — would rank well in the UK or the US but not in France or Germany.

Fortunately, you can get local links here in several languages like English, French, German, Italian, Spanish, and Dutch from a reputable agency. They can provide first impressions of your business by writing guest posts, creating infographics, and establishing social media profiles.

It would be best if you won your customer’s trust, explained how your product or service meets their needs, and convinced them you understand their needs. You must begin this process before they arrive.

How Multilingual Link Building Works

Here’s how multilingual link building works:

1. Identifying the Right Keywords

Multilingual Link Building involves getting high-quality backlinks from websites in specific regions. Thus, keyword research is crucial before starting the link-building process.

It will be easier to decide what backlinks to target at the start if you find specific keywords. Local keyword strategies can also provide you with a list of favorite websites in your target market, so you can attempt to get links from them.

The keyword strategies you use in content creation will not work for international link building. To create relevant backlinks, you need to conduct separate keyword research. To build links locally, follow these steps:

  • Identify the specific intent of local users.
  • Check all keywords’ search volumes.
  • Identify implicit and explicit local keywords.
  • Analyze your competitors’ keyword strategies.

2. Working With a Native Speaker

It is easier than ever to hire native speakers online for translation and other services that are increasingly affordable. Native speakers can assist with your content translation and provide comments, directory submissions, and ways to build links to your website.

Native speakers translate better than automated systems and do better link building in their native language than computerized systems.

3. Observing Cultural Differences

It would help to think about more than just changing words to overcome a language barrier; humor, idioms, and other aspects of the language may not translate well. You may find a joke funny in your country, but it might offend you in another.

Link building across languages requires you to be aware of cultural issues and boundaries; otherwise, you may hurt your site’s reputation.

multilingual link building strategy

4. Putting Quality First, Not Quantity

When building links, it’s essential to focus on quality over quantity. There is much more value in a few high-quality, prominent links than in many spammy, out-of-the-way links.

Link building is essential, as you need to hone and craft each link carefully, as sending out many shoddy links generates garbage content no one wants.

5. Consulting Directories If In Doubt

The last step is submitting to directories and sites that accept submissions if you do not know where to start with link building. The good news is that they are easy, even if you wish to do it yourself.

And they can immediately have a substantial SEO impact. While it may not be everything you need to do, it is an excellent place to start.

Harmful Multilingual Link Building Practices To Know

Many things can harm your site, but you should not ignore the following practices:

  • Keep your languages separate: A page’s meta title and description are unique. Therefore, having all your languages on one page is detrimental to Google’s interaction and indexation of your site. Additionally, it affects the user’s experience.
  • Using cookies to control language differentiation: You aren’t doing your visitors justice when you use cookies to differentiate your pages. It is not Google’s policy to follow cookies. Other pages will not be indexed, apart from one.
  • Using hashtags to find languages: The practice involves placing anchors on your website to direct users to different languages. As mentioned above, this can also confuse.


It is essential to rank your site internationally. But it would be best if you refrained from using unethical link-building practices to avoid being penalized by Google. Since the global scene is harsh and unforgiving, you must adhere to such rules regarding multilingual link building.

Salman Zafar

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