8 Tips For Running a Profitable SEO Company

Starting a business you’re passionate about is something that virtually everyone dreams about. However, the idea can be exciting and scary at the same time. Just like any other business, the SEO business can be very profitable and it requires little start-up capital and overhead, so you can easily get started and get it up and running in no time. Providing SEO services can help you make money while helping other businesses to grow. Many businesses today rely on being found on search engines such as Google, Bing, and Yahoo! You can derive so much satisfaction from helping others to improve their visibility online and enabling them grow their web traffic, generate more leads and sales, and grow their businesses overall. You can visit for more ideas on how to run a successful SEO business.

1. Choose a niche

Surprisingly, many people think that you do not need to focus on a niche when running an SEO company. The truth is that, just like every other business, you need to focus on one niche to be able to serve that niche better and get rewarded for your effort.

When you’re just starting an SEO agency, you may be tempted to become a generic SEO agency, but don’t fall into that trap, as it is a terrible idea not just because competition is stiff but because those who specialize are seen as professionals and are more likely to attract and retain more clients than businesses that are all over the place and want to do everything at the same time. You’re more likely to succeed and carve a definite space for yourself by choosing a specific niche.


2. Choose the services you want to provide

Just like choosing a niche, you should know beforehand the SEO service you’re going to provide. You cannot do everything and expect to be great. While some SEO agencies choose to specialize and offer one type of service, such as on-site or off-site SEO, others try to spread the risk by offering SEO services as well as other online marketing services such as social media management and PPC advertising campaigns.

However, if you want to be the best at what you do and offer top-notch services that people and companies will be lining up to get, you need to choose a specific niche and stick to it.

3. Have a strong online presence

In the modern-day business world, visibility is everything. If you’re visible it means others are aware that you exist and they can easily find you when looking for the services that you offer. If you’re offering SEO services but your website looks shoddy and unprofessional or if potential clients can’t see you ranking for keywords of your own, they’ll not trust you and you’ll have a serious problem getting them to take you seriously.

So, you need to work on your own online presence before you go out there and try to find clients to work with. You cannot convince other people that you’re good at something if you haven’t proven it works.

4. Decide how you’re going to perfect your offerings

As a top SEO agency, you have to decide how you’ll offer your services, whether you’ll have full-time employees or use freelancers, or both. You may also opt to work with an existing SEO agency to allow you to scale consistently while providing high quality services to clients.

5. Attract and land your first clients

With aggressive marketing strategies, you can start looking for your first clients as you build your portfolio from the ground up. You can use both inbound and outbound strategies to start attracting and working with new prospects. Armed with your first clients, you can now be ready with a portfolio to get even more clients.

6. Create and grow your portfolio

As an SEO agency, you’ll need to have a portfolio as proof that you have the capabilities you claim. Your clients and potential clients will want to know that you’re the right person to work with based on your portfolio.

This stage involves gathering evidence of what you have done in the past, collecting testimonials from happy clients, and building a solid portfolio to demonstrate your skills. Just remember that getting the first clients may be challenging at first but with persistence and perseverance.

7. Always close deals and retain clients

Once you can prove your value to your prospects, you can easily get them to sign a contract and do business with you. Your goal at this stage is to always close deals and get as many paying clients on board as possible. Once you’ve won a client over, the harder part is retaining that customer.

Customer retention has become even more important than customer acquisition. With a good retention rate, you can improve your reputation as a trustworthy company that many people or companies love to work with.


8. Persistence and Perseverance

However, you must remember that it is never easy when you start a new business and you can stay for several months without landing a single client. So you must be prepared for such. Marketing is a great part of success if you want people to know about you as an SEO expert. Positioning yourself as an expert in your field and provider of choice can help to boost your digital presence and separate you from the rest of the competition.

Bottom Line

So, if you’re planning to start an SEO company, you need to be prepared for the challenges that come with running a company in this niche. It can be a profitable endeavor if you are prepared and have a solid plan on how you’re going to market your services and get new clients.

You can derive so much satisfaction from helping other businesses to grow and expand their ventures. Focusing on recurring revenue will ensure the continuity of your business and so you will need a recurring revenue model. Don’t be afraid to ask for help from professionals who have done it before.

Salman Zafar

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