If you want to publicize your breakthroughs in your industry, it can be difficult. After all, the world is more competitive than ever before. Plus, if you are an eco-friendly industry, you want to do it in a way that doesn’t use more resources than you need. Therefore, you need a good strategy. Here are some ways other companies have promoted themselves in a positive way:
Sunglasses are one of those industries that seem to be focused mostly on fashion and appearances. You don’t often see them going out of their way to publicize what they are doing in a way that has a low carbon footprint. However, that is not always the case.
A range of newer sunglasses companies are bursting through on the scene. They are using innovative marketing to describe how they use sustainably sourced materials for their glasses. For instance, instead of using polymers and industrial chemicals, they make their wares out of wood from sustainable forests.
This means that the customer gets to discover a cool new material for their glasses, which helps spread the word and publicize their deed. Furthermore, they list on their site and in their packaging how they are giving donations to clean water and other initiatives.
Whether you need something to put your free event flyer templates on or a way to write down notes from meetings, sustainable paper is a big industry today that can help. When you use a material that is going to have less harm on the environment for your everyday use, you are helping the globe while still being productive and getting the message out.
Of course, it is not just templates that you can use. You can also make books, pamphlets, business cards and other information for your audience. That way, they are interacting with your brand and your press releases while you can mention how you did it in a good way.
As the world’s forests are being depleted, it is not always possible to find paper that is sustainable. In these cases, you can print your messages on plastic. There are forms of plastic that are made in a way that does not damage the environment as much. Therefore, you can spread the word and feel a lot better about the way you are doing it.
Digital over Physical
You ever said you needed to print something out? You can design anything under the sun and still get the word out about your business. You can leverage social media like many newer companies have done.
With social and online resources, you can reach people all over the world. Furthermore, it hardly costs anything. You can scale rapidly without eating up natural resources. This way, you get the best of both worlds and pass it on.
With all the trash that the world produces, there needs to be someone to clean it up. And recycling companies understand this. They take advantage of the fact that they are already going to have bins around the neighborhood. Then, they put their successes and advertising right on these bins.
Some major companies are investing in solar. They are getting the word out about their progress with their company’s big names on social media. In addition, they are sending people door to door which doesn’t cost anything. Both of these channels are effective and don’t harm the eco-friendly nature of their mission.
When it comes to getting more out of your marketing, you need to be able to do it without breaking the bank. You also want to do it in a way that has the least impact on the environment as possible. In order to achieve this, it helps to know what has been done before. That way, you can avoid common mistakes and get to the bottom of how to talk about your breakthroughs so others can hear and see them.
Salman is a prolific environmental writer, and has authored more than 300 articles in reputed journals, magazines and websites. He is proactively engaged in creating mass awareness on renewable energy, waste management, sustainability and conservation all over the world.
Salman can be reached on firstname.lastname@example.org.