Buy Now Pay Later: A Win-Win for Merchants and Consumers in Driving Higher Conversion Rates

benefits of buy now pay later for merchants and consumers

In recent years, it has been noticed that Buy Now Pay Later services have witnessed tremendous growth in the e-commerce market and how it has helped financially for both the merchants and the consumers. Buy Now Pay Later (also known as BNPL) is a popular consumer financing model allowing shoppers to purchase goods and services […]

Role of Consumers in the Success of Food Sustainability Initiatives

sustainability in agriculture

Food production practices have changed a lot since people first started working the land about 13,000 years ago, as some historians estimate. Though people have existed for much longer than that, the population started growing with the start of some basic crop cultivation. However, it really boomed only after the appearance of the mechanization processes […]

What Makes a Good Brand’s Purpose?

what makes a good brand's purpose

Consumers in the modern market have become very dynamic. Apart from considering the value of products and services, many of them now look at the purpose of their favorite brands. They seek to know why that brand exists and its impact on the world. It is vital then that your brand connects with its intended […]

5 Things You Should Know About Spending Behaviors

spending behavior

People earn money differently. For example, some of them own businesses while others seek employment to earn salaries and wages. Earning money from an inherited property is possible as well, as is receiving periodic gifts from a spouse or friend. Interestingly, the way people spend their money matters because it affects everyone around them. It […]