5 Steps to Generate Social Entrepreneurship Ideas

Social entrepreneurship, as the name suggests, means a business associated/started for a social cause. The intention of social entrepreneurs is to combine business and the social cause in a way to bring in the change for the affected people. Success, in social entrepreneurship, is defined differently from normal entrepreneurship. Social entrepreneurs are ambitious individuals who […]

Chasing Green in India

A consumer survey on people’s perceptions of green brands and corporate social responsibility shows that 64% of Indian consumers plan to spend more on green products. More importantly, nearly 48 % of Indian consumers said they were willing to spend over 10% more on a product simply because it is green. By defying what the consumer […]

People-centered Approach to Green Design and Marketing

When Al Gore sat down to explain how civilization is unlikely to survive the next century, his proposition consisted of a need of “…serious political reform, a web-driven social movement, and the best available telecommunication and clean energy technologies in the days ahead”.  To him, and many leaders in the environmental professional community, it’s no longer about the […]