People-centered Approach to Green Design and Marketing

green design

When Al Gore sat down to explain how civilization is unlikely to survive the next century, his proposition consisted of a need of “…serious political reform, a web-driven social movement, and the best available telecommunication and clean energy technologies in the days ahead”.  To him, and many leaders in the environmental professional community, it’s no longer about the […]

Chasing Green in India

green-resolutions

A consumer survey on people’s perceptions of green brands and corporate social responsibility shows that 64% of Indian consumers plan to spend more on green products. More importantly, nearly 48 % of Indian consumers said they were willing to spend over 10% more on a product simply because it is green. By defying what the consumer […]

Role of Consumers in the Success of Food Sustainability Initiatives

sustainability in agriculture

Food production practices have changed a lot since people first started working the land about 13,000 years ago, as some historians estimate. Though people have existed for much longer than that, the population started growing with the start of some basic crop cultivation. However, it really boomed only after the appearance of the mechanization processes […]

What Makes a Good Brand’s Purpose?

what makes a good brand's purpose

Consumers in the modern market have become very dynamic. Apart from considering the value of products and services, many of them now look at the purpose of their favorite brands. They seek to know why that brand exists and its impact on the world. It is vital then that your brand connects with its intended […]

5 Things You Should Know About Spending Behaviors

spending behavior

People earn money differently. For example, some of them own businesses while others seek employment to earn salaries and wages. Earning money from an inherited property is possible as well, as is receiving periodic gifts from a spouse or friend. Interestingly, the way people spend their money matters because it affects everyone around them. It […]