From promotional and corporate branding products to print production and web design, graphic design is an indispensable factor for a manufacturing company’s success. Today’s digital transformation makes graphic design an imperative element for businesses worldwide. Visual graphics produce specific emotions and can increase your manufacturing company’s engagement and improve brand awareness. Finances Online reports that 40 percent of SMBs (small to medium-sized businesses) rate graphic design as being especially important to their success.
The digitization of manufacturing businesses is not limited to the production process. With graphic design, you can improve the design processes to align with your company’s brand in terms of developing digital design assets. Read on to find out how graphic design impacts branding, packaging, promotion, and innovation.
Graphic Design for Branding
Manufacturing companies use design for materials that represent their products or brands including brochures, catalogues, websites, product prototypes and educational materials. These assets must show that they belong to the producer. Branding is the main role of graphic design in manufacturing. Consumers are seeking trustworthy and familiar brands. Brand recognition involves a wide range of elements including logos, visuals, colours, and the overall look of the company’s products.
To maintain the integrity and consistency of the brand, graphic designers must closely collaborate. Your business must keep up to date with the latest design trends, styles, and techniques. You can capitalize on the current trends and keep your brand new and fresh. The newest trend in graphic design includes vector-based and “flat” graphics. “Flat design” involves sleek, sharp, clean, and shape-based graphics with bright gradients and colours.
The trend implements the “less is more” concept and embraces simplicity. You can also take concepts and ideas from different trends and combine them. For example, in flat design you can just minimize the level of effects used instead of flattening all graphic elements.
Cloud-Based Graphic Design Systems
To streamline branding across a variety of materials, manufacturing companies can use cloud-based graphic design software. Cloud tools can sync between different teams to help designers maintain consistent branding. To ensure that all materials include the same font types, businesses can use plug and play font kits.
Designers can access the corporate website and sync the fonts with the materials they’re creating. Anyone on the team can open all documents without problems such as missing fonts. Cloud-based graphic design software ensures branding consistency across all company designs and projects.
The Colour Schemes
The colour schemes your team uses must be synchronized to increase the brand’s sustainability. Colour is an essential element, which carries a strong impact. Colour can communicate action and convey emotions. Most consumers consider colour dimension a key factor that drives purchases. Colour also improves brand recognition, comprehension, and readership.
According to Finance Online, 57 percent of small businesses use blue for branding. Blue is associated with trust, security, and reliability. About 33 percent of the top 100 brands worldwide use blue in their logo. Other popular colours used for branding include green, white, black, red, yellow, orange, gray, and purple.
Compared to black and white graphics, coloured graphics catch consumers’ attention by two seconds more. The colour your team uses in graphic design impacts brand recognition. When it comes to graphic design, it’s the strongest element.
Manufacturing companies can influence how prospects perceive their website. The colours used in graphic design affect prospects’ purchase decisions. Choose a colour scheme aligned with your brand’s values and philosophy. The colours must be easy on the eyes and relevant enough to convert prospects.
Graphic Design for Packaging
Packaging design alters a manufacturing company’s consumer perception. Product packaging design refers to the exterior of your product and includes the material, the graphics, colours, and fonts used on wrapping, a can, a box, or a bottle. The packaging tells a story. The design engages consumers through touch, sound, and sight. The packaging offers details about the product, who should use it, how it should be used, and why you should buy the product.
Outline the information architecture and evaluate packaging design. Consider your target audience and what you want your consumers to remember about your product. This must become the focus of your design. You may use attractive photos, a smart tagline, a great testimonial, or high-quality graphics.
The packaging design must show who the product is for and what it does. Prospects only buy what they can understand. Make sure that the images on the packaging are actual representations of the product. Create a mockup of the design in flat and 3D versions. And consider the shelf-impact of the packaging.
Graphic Design for Innovation
Businesses in the manufacturing sector must stay up to date with the new design trends. Old designs affect a company’s success. First impressions count. Your company’s ranking can range from highly professional to outdated. In graphic design, brands are stepping away from bold colour trends and moving towards subtle muted colour pallets.
Gradients are used in complex illustrations as colour filters or in simple illustrations to add texture and depth. Flowing shapes convey an approachable and genuine feeling throughout graphic designs. Most brands are adopting a minimalistic approach to landing pages and homepages to speed up load time and ensure mobile-friendly interfaces.
In the manufacturing of online learning materials, animation, and images play a huge role because they help train the company’s consumers or employees. Images and graphics must be precise and offer an attractive and engaging presentation to keep viewers focused. Graphic artists must always update their skills and create innovative and appealing design assets.
A high-performance design often starts with the product itself. For example, a digital display system offers information such as pressure, oil gas levels, and other engine-specific elements. The information must be displayed in an easy to access and easy to read way.
Graphic Design for Promotion
Trade shows allow manufacturing companies to interact with prospects and share their innovations. Use engaging displays and promotional materials to attract potential customers. Highlight your company’s products to stand out from the crowd. Create interesting and edgy graphic designs. Your team must understand what your prospects are looking for and reflect it into information they can find at the trade shows. Messaging, readability, and scale are equally important.
A wide range of designs made for trade shows comprise large-format visual graphics. Traditionally, trade show graphics are printed two-dimensional visual assets, which use text and images to convey the brand’s message. Trade show graphics include banners, signage, backdrops, placards, floor graphics, and pop-up displays. Manufacturing businesses can also use video, which features their products. Use large TV displays to show the video without sound.
Your company’s messaging must be attractive and draw the attention of your prospects. For example, consider creating an immersive experience. Consider using a custom-made pod, which shows your prospects where your products are used and how to use them. You’ll set your manufacturing company apart and generate new opportunities for business development. You must treat trade show graphics as a business investment. Their effectiveness and quality are a reflection of your manufacturing business. Prospects will notice unoriginal and cheap graphics, which may damage your brand. Invest time and money in producing top-quality trade show graphic designs, which you can successfully reuse in the future.
Artificial Intelligence in Graphic Design
Artificial Intelligence (AI) is becoming mainstream in the graphic design sector. Innovative manufacturing companies are discovering how AI can revolutionize and automate their design projects. AI can serve as a high-performance design tool, which augments optimization and accelerates project completions. AI can analyse huge amounts of data and offer alternative designs. Specialists can review the designs and work on the generated graphics.
Manufacturing companies can reduce costs, increase design speed, and create a variety of graphic designs for A/B testing. Generative technology assisted by Virtual Reality (VR) and Augmented Reality (AR) is pushing the graphic design sector into a technology-enhanced era of creativity. The synergy of graphic design, marketing, and AI uses AI’s capability to generate, decipher, and print unique visuals. A manufacturing company can create millions of one-of-a-kind graphic designs for specific markets.
Graphic design is a decisive factor for the success of a manufacturing business. It includes assets such as branding and promotional products, web design, and print production. Graphic design affects branding, innovation, and promotion. Manufacturing businesses use design for brochures, websites, catalogues, product prototypes, and training materials. Make sure you’re up to date with the newest design trends and implement the best practices.
Use cloud-based design software and tools to ensure consistent branding. Choose the right colour schemes to reflect your brand’s values. The packaging design of your products impacts consumers’ perception of your brand. Include top-quality and relevant images and text on your packaging.
Effective design begins with the product. The design must offer the information your prospects are looking for in an easy to read and easy to access way. You can increase brand awareness and product visibility at trade shows using top-quality and innovative design assets. Create an immersive experience with custom-made pods. To achieve increased ROI, improve brand awareness, and boost sales, manufacturing companies must use high-performance and effective graphic design assets.
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